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Analysis on the operation of China's footwear and headgear industry in the first quarter of 2020: The performance continues to be weak, but the proportion of online income is increasing significantly

In 2019, the total retail sales of consumer goods totaled 4.1164.9 trillion yuan, a nominal increase of 8.0% over the previous year (a real increase of 6.0% after deducting price factors; nominal growth is all below except for special notes). Of this, the retail sales of consumer goods other than automobiles reached 3.7226 trillion yuan, up 9.0%. In December 2019, the total retail sales of consumer goods totaled 3877.7 billion yuan, up 8.0 percent year-on-year. Of this, the retail sales of consumer goods other than automobiles amounted to 3.344.9 trillion yuan, up 8.9%.

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How affected is India's textile industry?

India is one of the few countries in the world with a relatively complete textile manufacturing industry chain. It is the second largest producer of cotton and the second largest producer of chemical fiber in the world. The output of cotton and chemical fiber accounts for 23% and 9% respectively in the world, and the spinning capacity accounts for 22% in the world.

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Textile and clothing industry: "cold winter" clothing and home textile boom continued

Since the third quarter, clothing consumption has accelerated under the catalyst of the longer singles' Day and the "cold winter" effect. This year, the epidemic offline consumer enthusiasm is high, live-streaming with goods and other new forms of online play an important role. The extended pre-sale time and the in-depth participation of the head anchors have a positive driving effect on the sales of consumer goods including clothing and home textiles. Superimposed this year nationwide cooling time earlier than in previous years, the Spring Festival is later than in previous years, winter clothing and winter bedding sales cycle is longer, also drove the sales and channel replenishment enthusiasm.

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Fast fashion brands are frustrated offline and motivated online, and it is key to grasp e-commerce data and information in real time

As consumer demand continues to shift, the appeal of fast fashion brands favored by young people is gradually declining. In terms of the number of stores, the number of new fast fashion stores in China has been declining in recent years. The impact of the COVID-19 epidemic has been a huge negative for fast fashion brands. A large number of stores have been suspended or even closed due to limited travel by consumers.

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